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With businesses going online and research about services and products also being done mostly online, any business or brand is under constant watch and scrutiny on the Internet.

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Don’t undermine your Reputation

Understand the Importance of Reputation in Business

With businesses going online and research about services and products also being done mostly online, any business or brand is under constant watch and scrutiny on the Internet. All the more reason for maintaining decent and acceptable reputation. Customers tend to form their opinion and trust about your business quickly by monitoring your profile. Whether the customer chooses you or your competitor also depends primarily, among other things, on your business reputation.

Practices that Undermine Marketing Strategy and Spoil Reputation

Entrepreneurs have to recognize and realize the fact that business reputation happens to be the foremost essentiality for the survival of any organization. Confidence and trust that customers place on an organization have intense and direct bearing on its performance and fate.

Common Mistakes that need to be avoided to save Business Reputation

  • Delayed payment of bills
  • Treating employees in bad manner
  • Going back on promises
  • Being late for appointments
  • Failing to return phone calls
  • Non-appreciation of positive things
  • Failing to accept and correct mistakes
  • Not responding promptly to requests

Don’t Commit Blunders that undermine your reputation

A few of the mistakes that need to be completely avoided for saving your business reputation are listed below:

  • Adding unanticipated expense or rider to customer’s bill and surprising him or her
  • Letting bills remain idle before making payment
  • Making employees live in continuous fear of being fired
  • Failing to fulfill commitments
  • Arriving late for meetings and appointments
  • Haggling over prices for too long
  • Creating and forcing complex agreements for simple things
  • Keeping on talking about your problems
  • Expecting perfection in everything from everybody

What Can be done to Build Business Reputation

  • Positivity: Instead of engaging in negative gossip and chatter, discuss about positive things that lead to betterment of the business
  • Maintaining decent level of language: Follow online ethics and stick to properly formulated words and phrases in all communications
  • Keep to the Point: Instead of reading your mail and talking on the phone during meetings, be focused
  • Being Punctual: Nobody likes latecomers—make it a point never to be late on any schedule
  • Appearance does count: Dressing and dress codes apart, it is better manners to take the pains to look appropriate for the occasion
  • Be honest: Lying will not pay in the long run – always maintain a state of openness and honesty
""Business owners can build their reputation positively by adopting best practices, treating every customer fairly, contributing to the economic and social welfare of the community, gaining trust and confidence with stakeholders and public, valuing employees, and improving relationships sensibly".

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